https://www.martinalo.me/portfolio daily 1.0 2026-01-22 https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/aef7cbdf-e7e2-4b8b-a31e-d046e3fd46b2/self-portrait+2.png https://www.martinalo.me/portfolio/civil-defence-case-study monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/ba94544e-d40e-4fea-b3ca-71117a414d82/MyResponder+Banner.png Home - From Research to Rescue: Empowering Singaporeans to Respond to Emergencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/ae1a5176-f4c5-441a-a4ac-9404f5b18eec/CPR+quote.png Home - From Research to Rescue: Empowering Singaporeans to Respond to Emergencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/4cc8a004-a740-4d43-a323-3371e124f777/chloe+persona Home - From Research to Rescue: Empowering Singaporeans to Respond to Emergencies - The most telling quadrant? Knowledgeable but inexperienced—people who theoretically know what to do, but might struggle to act confidently in a real crisis. Take Chloe, our key persona. She could demonstrate perfect CPR on a dummy, but her real barriers were psychological. This tells us that the app needed to do more than teach—it had to build emotional readiness. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/95352133-09f5-49c3-9283-66cea30971ef/TOV.png Home - From Research to Rescue: Empowering Singaporeans to Respond to Emergencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/36edb089-cd31-4ec8-9521-56fed5129f58/S1.jpg Home - From Research to Rescue: Empowering Singaporeans to Respond to Emergencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/9cb46cc9-6933-4c9f-a39d-6abd060b035b/S2.jpg Home - From Research to Rescue: Empowering Singaporeans to Respond to Emergencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/f63af74f-2ab4-4ce1-82b5-b727393a2c8f/S5.jpg Home - From Research to Rescue: Empowering Singaporeans to Respond to Emergencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/24cb499e-2295-4a38-8729-d5a09bc43bd5/SCDF+case+alert+iterations.png Home - From Research to Rescue: Empowering Singaporeans to Respond to Emergencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/10ca3f61-6d73-4554-9012-34f68c3757e3/usefulness_Nilanga+1.png Home - From Research to Rescue: Empowering Singaporeans to Respond to Emergencies - Make it stand out An example of a participant ranking features based on usefulness https://www.martinalo.me/portfolio/finance-case-study monthly 0.5 2025-08-30 https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/081fa9c8-c5f0-43a5-9575-467b53fe955e/MOF+Banner.png Home - Unifying Policy Access: Designing a Single Source of Truth for the Public Service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/e65f56c9-3b6e-434d-b795-2e069d009430/stripe+%26+apple+inspiration.png Home - Unifying Policy Access: Designing a Single Source of Truth for the Public Service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.martinalo.me/portfolio/education-case-study monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/92f2eee5-5dab-43bf-83e4-597a806079f5/MySF+Banner.png Home - How I Inspired Students to Explore Their Future Through Engaging Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/1f4b5a0e-90cc-481c-81ca-7bbcf37bdd03/teacher%27s+quote.png Home - How I Inspired Students to Explore Their Future Through Engaging Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/9540a966-8e0b-4669-8bc0-e3d4dc055cbf/success+stories.png Home - How I Inspired Students to Explore Their Future Through Engaging Design - Make it stand out The "Success Stories" section features irrelevant videos centred on specific job roles and industries, with content inconsistently placed in unrelated sections. The storytelling felt disjointed, as some of the page’s information architecture (IA) lacked clear organisation. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/ac07cc87-31ad-4ed9-bc71-592285ec1e33/image+24.png Home - How I Inspired Students to Explore Their Future Through Engaging Design - Make it stand out Outdated and irrelevant content contradicts minimalist design principles, cluttering the interface and reducing the visibility of important information. As shown above, missing course details and events leave empty sections that add no value—a widespread issue across school, course, job detail, and event pages on all three portals. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/e8f55509-b2a8-43dd-882b-d0f9e3c6ed44/Primary+Persona+v2.png Home - How I Inspired Students to Explore Their Future Through Engaging Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/2aa43d1e-7136-4fe0-8743-7d5a96585622/Secondary+Persona+v2.png Home - How I Inspired Students to Explore Their Future Through Engaging Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/1e1a727b-99bb-4763-91c0-0b82b811c505/Pre-U+Persona+v2.png Home - How I Inspired Students to Explore Their Future Through Engaging Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/b60bbd06-e16b-49df-8820-775408c951aa/design+strat.png Home - How I Inspired Students to Explore Their Future Through Engaging Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/b4639ffa-98b2-45b2-b737-d091500ecb52/MySF+IA.png Home - How I Inspired Students to Explore Their Future Through Engaging Design A snippet of the IA card sorting workshop for the Primary portal. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/5d529763-9145-4842-b58f-6cf07d94da26/design+critique.png Home - How I Inspired Students to Explore Their Future Through Engaging Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/86d474c3-0b01-41f2-b03b-61bbf1b76db8/MySF+design+critique+3.png Home - How I Inspired Students to Explore Their Future Through Engaging Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.martinalo.me/about daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/a81c8436-48d1-431b-98e2-f9648fb94c41/071A0592+%281%29.png About https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/9e0745ed-6647-47c9-94ee-1d3b2d560065/Image+%2811%29.jpeg About https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/e1606db4-0b62-4336-85d7-bb1aa9b9e361/Image+%2814%29.jpeg About https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/3f972dd5-edb0-4fb8-8652-3700713d8287/Image+%2813%29.jpeg About https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/3a39745a-08b4-4c66-b0ab-6dd3bf0e6bca/Image+%2815%29.jpeg About https://images.squarespace-cdn.com/content/v1/62df8a5c5e9ac960912e6cbe/55b8b491-0597-4f23-bccf-a4df6cc0a093/individual+pic.jpg