About

Hi there! I’m a UI/UX Designer and Consultant with a background in end-to-end product design and user research.

My journey from telling stories in digital marketing to designing them in UX allows me to uniquely bridge narrative and experience. I thrive on translating ideas into intuitive designs and articulating decisions with purpose.

Born in Singapore, raised in Hong Kong, and educated in the UK, I've cultivated a versatile mind and a love for new experiences. I'm now happily back to my roots, designing in Singapore.

Championing Design Thinking at Singapore Design Week 2024

I am an advocate for human-centred design, championing design thinking to tackle complex challenges. This commitment extends beyond client projects into the broader community.

At Singapore Design Week, I and my colleagues held an interactive exhibition themed "Make Tomorrow Empowering," showcasing the NCS DRIVE framework. The exhibition guided visitors through the five phases of design thinking - Discover, Reframe, Ideate, Visualise, and Evaluate - demonstrating its power to drive meaningful change.

A key feature was the Singapore Civil Defence Force myResponder case study, a powerful example of how design thinking addresses critical, real-world needs and creates solutions that save lives.

  • NCS Experience Design Team having fun posing at the NCS DRIVE exhibition
  • Visitors participating in the 'Discover' activity, "Can you string these together?"
  • A board that shows how we applied NCS DRIVE to the SCDF MyResponder project
  • A board with the title "What will a new lens show you?", that explains Reframe with fun, interactive kebab body parts beside the board to aid in its explanation
  • The exhibition shown in another angle, which highlights the Ideate part of the exhibition, titled "How crazy can you go?"

Gamifying Design Thinking

How do you make design thinking fun for students? With a balloon trivia game! As the host, I engaged young minds on the principles of the NCS DRIVE framework. The goal: answer correctly, pop your competitors' balloons, and win - all while learning how to solve problems creatively.

Interested in working together?

Email Me